Revenue Booked
$182,450↗ 24% vs Apr 17 – Apr 30
Reports & Insights
Track performance, measure growth, and make data-driven decisions.
Close Rate
28.6%↗ 18% vs Apr 17 – Apr 30
Campaign ROI
5.4x↗ 32% vs Apr 17 – Apr 30
Renewal Rate
72%↗ 11pp vs last season
Average Job Value
$6,512↗ 15% vs Apr 17 – Apr 30
Gross Margin
64%↗ 6pp vs Apr 17 – Apr 30
Seasonal Revenue Trend
This SeasonLast Season
$182,450Total Revenue↗ 24%vs last season
Leads by Source
1,250Total Leads
- Google Ads38% (475)
- Facebook Ads24% (300)
- Referrals18% (225)
- Website12% (150)
- Other8% (100)
Proposals to Booked Conversion
- Proposals Sent
- 64
- Proposals Viewed
- 42 (65.6%)
- Proposals Accepted
- 28 (43.8%)
- Jobs Booked
- 28 (43.8%)
Conversion Rate43.8%
Top Neighborhoods by Revenue
This Season| Neighborhood | Jobs Booked | Revenue |
|---|---|---|
| Evergreen Hills | 14 | $28,450 |
| Pinecrest Estates | 11 | $22,180 |
| Maple Ridge | 9 | $17,650 |
| Oakwood Farms | 7 | $13,900 |
| Spruce Point | 6 | $11,200 |
Most Profitable Service Types
By Gross Margin| Service Type | Revenue | Gross Margin |
|---|---|---|
| Full Service Install | $112,450 | 67% |
| Roofline Lighting | $48,220 | 64% |
| Tree Lighting | $15,780 | 62% |
| Takedown & Storage | $5,420 | 58% |
| Design & Consultation | $670 | 55% |
Crew Efficiency
This Season| Crew | Jobs Completed | Avg. Hours / Job |
|---|---|---|
| Crew A | 42 | 3.6h |
| Crew B | 38 | 3.9h |
| Crew C | 33 | 4.1h |
| Crew D | 28 | 4.4h |
| Crew E | 21 | 4.7h |
Install vs. Takedown Capacity
This SeasonCapacityUtilization
- Install78%(624 / 800 hrs)
- Takedown62%(248 / 400 hrs)
This Season vs. Last Season
| Metric | This Season | Last Season | % Change |
|---|---|---|---|
| Revenue Booked | $182,450 | $147,200 | ↗ 24% |
| Jobs Booked | 28 | 22 | ↗ 27% |
| Average Job Value | $6,512 | $5,664 | ↗ 15% |
| Close Rate | 28.6% | 24.2% | ↗ 4.4pp |
| Renewal Rate | 72% | 61% | ↗ 11pp |
| Gross Margin | 64% | 58% | ↗ 6pp |
Best Performing Campaigns
| Campaign | Source | Leads | Jobs | Revenue | ROI |
|---|---|---|---|---|---|
| Spring Campaign 2024 | Google Ads | 456 | 14 | $82,450 | 6.2x |
| Holiday Home Makeover | Facebook Ads | 312 | 9 | $55,200 | 5.8x |
| Referral Reward Program | Referral | 225 | 6 | $28,750 | 4.9x |
| Roofline Promo | 145 | 4 | $15,300 | 4.3x | |
| Winter Warm-Up | Google Ads | 112 | 3 | $10,750 | 3.7x |
Top Performing Crews
| Crew | Jobs | Revenue | Revenue / Job | Rating |
|---|---|---|---|---|
| Crew A | 42 | $89,450 | $2,130 | ★ 4.9 |
| Crew B | 38 | $76,250 | $2,006 | ★ 4.8 |
| Crew C | 33 | $61,300 | $1,858 | ★ 4.7 |
| Crew D | 28 | $48,100 | $1,718 | ★ 4.6 |
| Crew E | 21 | $33,720 | $1,606 | ★ 4.5 |